How Can Businesses Survive & Grow During Covid-19 Lockdown?

The worldwide hit of Covid-19 followed by social distancing and lockdown has compelled many businesses to either shut down their operations till everything gets normal or required them to restructure their business models, plans & policies according to the current scenario to survive in the market. It is a tough phase for businesses struggling to keep their financial stability amid the global pandemic due to less revenue generation and the uncertainty in global economic recovery. But our financial expert Mr. Ngulminthang Lhanghal says that there is no need to worry. The good news is that there are a few ways that can help businesses keep growing and surviving in the threatening world.

Read on to learn.

Survival Tips For Businesses To Keep Their Business Afloat During Covid-19

• Keep An Eye On Expenses Against The Revenue Generation — This is probably the first thing every businessman needs to do during the global economic recession. The businesses need to conduct a proper check of their fixed and variable expenses along with the overall revenues so that they could know about their financial situation and figure out what they should do to bring financial stability in the current unpredictable market.
• Move To Online/Virtual Services — For a software company or an eCommerce firm, it will be easier to move their processes online but for some businesses that were traditionally conducting face-to-face business operations, it is time to think again to move their business to an online portal. Mr. Ngulminthang Lhanghal says that only those businesses that have adopted digitization can survive in the market by getting people’s eyes on their products & services. Though this can be challenging for businesses relying on in-person, being trendy & creative will prove a knight and shining armor for them.
• Find New Ways Of Communication — Since pandemic has completely changed the global market scenario, businesses need to change their ways/approaches of communication with the customers. The efficient way is to stay transparent with your consumers about what your business is going through. They can empathize with you. Seek their feedback and show your positive attitude without avoiding the current reality. These days various businesses are adopting machine learning and AI like Chatbots to instantly receive, send & respond to their customer’s queries.
• Take A Look At Your Competition — Some businesses have been adversely affected by the pandemic and struggling to survive. You need to learn their tactics and be aware of what they are doing to cope up with the situation. Consider both your direct & indirect competitors for a thorough understanding and adopt the most favorable strategies according to your industry. If you get an idea of how your competitors are positioning themselves amid Covid-19, you can take the advantage to get back to normal.
• Offer Alternative Products And Services — This could be a brilliant way to survive as well as get visibility among people according to Lhanghal. Many businesses are reshaping their business models by looking at what customers currently need and offering them as an alternative activity for their business. For example, an online class related to your business, etc. It can help you with the small revenue generation as well as maintain customer connections.
• Adapt Current Market Trends -It can be difficult for businesses to understand current market trends but it is worth doing it. Take a grasp of the current scenario in the market & the world, and reshape your business strategies & processes. Maybe you can provide remote services to your customers or transform your business accordingly. Be flexible and it is possible to get through.
• Make Plans For Few Upcoming Months -Since it is quite difficult to predict when the pandemic will end, it is the best time for businesses to work on things like upgrading current marketing strategies, restructuring their website, making plans & policies for the next few months or connecting with customers, etc. You should also start looking for creative ways to keep your business in the competition like offering attractive deals & offers that help bring people back. This can work out things well for you.

Bottom Line

Apart from this, businesses can reduce their costs and be a little bit careful in securing investments. In these difficult situations, it is important to stay positive and keep pushing efforts to grow your business.